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Developing an Integrated Model of Manufacturing Strategy in Coordination with Marketing and Business Strategies, and Studying This Coordination’s Impact on the Organizations’ Performance

Seyed Mohammad Aarabi; Amir Mostafavi*

Volume 21, Issue 64 , August 2011, , Pages 89-116

Abstract
  Alignment among all the strategies of different sectors in every organization is now being one of the challenges of today’s organizational management. This paper aims to develop an integrated model of manufacturing strategy in coordination with marketing and business strategies. ...  Read More